2013 marks
10 years of Acrylicize! In this celebratory year we are
on the cusp of unveiling our biggest art installation to date.
However, what
we about to uncover is more than just an artwork; it’s a unique mix of
art installation and architectural feature, which delves deep into the history
of one of the world’s most famous brands.
The project also stands as a
physical landmark for Acrylicize, celebrating our diversity, something we’ve
honed over the last 10 years, having worked on some of the most exciting art commissions in the UK.
We present ‘Wall 57’ created for Heinz and now on display at their Innovation
Centre in Nijmegen, Holland www.heinz57wall.com
As office art goes, this has
to be one of the biggest projects we’ve undertaken in our decade of creating,
seeing us evolve from our original acrylic art, back in 2003 straight out of uni, to mixed media art programmes like Wall 57
for Heinz.
Our approach is hands-on and personal.
Wall 57, as the project has come to be known by
designers and admiring onlookers, is comprised of many handmade elements, with a focus on detail and
craft, using a series of materials all deeply connected with the world of Heinz
- from the tomato seed and ketchup bottle to the household fork and fridge,
it’s on the wall.
Drawing on Heinz's
iconic branding and their unforgettable logo, we have created a 20m high wall, the
layout of which is formed using the famous Keystone logo shape, overlaid
multiple times creating a unique network of 57 'windows'. Each of these windows
tells its own story.
From inspirational quotes by founder
HJ Heinz to a celebration of Heinz heritage through carefully selected imagery,
examples of Heinz packaging, a series of art and audio-visual installations, as
well as an interactive text display, there is a strong sense of diversity
throughout the piece.
All these stories emanate from the
portrait of HJ Heinz, which sits at the centre of the creation.
As much of the innovative thinking
of HJ Heinz still holds true today, his ethos isn't presented as 'heritage',
rather a set of poignant principles and values, many of which inform the
brand's innovations of today. Therefore the old and new are presented together
on the wall, rather than in chronological order.
The wall is a feast for the senses
celebrating all that is innovative and unique about one of the most cherished
brands in the world. We hope you enjoy tucking in…
No comments:
Post a Comment