One thing we’re proud of at Acrylicize is our collective spirit and our collaborative approach to projects, working with talents in the industry beyond the team based at Acrylicize HQ.
On
a recent project for long-term collaborators The Office Group, we teamed up with graphic designer Alex Fowkes.
We
had been admiring his work, especially his renowned Sony Music Timeline, a
graphic installation documenting the company's 125-year musical history, at their
Derry Street offices.
We
loved his work so dropped him a line and asked him to join us for The Office
Group project at 7 Stratford Place, a Georgian townhouse that is now home to newest
selection of The Office Group’s impressive serviced offices.
The finished result was ‘IT’S OFF TO WORK WE GO’ (Acrylicize X Alex Fowkes, Screen Print on Mirror, 2013).
The building resides on two streets, Stratford
Place and Marylebone Lane, and on both, the house number is 7 – lucky, some
might say.
We saw it as a trigger and worked with
it throughout the building, tying it in with the Magnificent Seven and, of
course, Snow White and the Seven Dwarves.
For this particular piece of art in the
reception area, we worked with Alex to celebrate the much-missed traditional craft
of pub mirrors, the kind you would see lining the walls of your favourite local.
In
this spirit, we created a mirror overlaid with screen print, referencing everyone’s
favourite Disney workers (gotta love their work ethic!), the Seven Dwarves.
As
well as a text-based print of the iconic ‘It’s off to work we go’ song lyric, we
also incorporated iconic pictorial elements of The Office Group, including their mopeds and
anglepoise lamp, as well as the dwarves’ mining tools and oil lamps.
The
reference was perfect for the office-oriented space and it gave us ample
opportunity to tie in the building’s numeric heritage.
No comments:
Post a Comment