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James gets interviewed for an online article.

From Models to Millennium

Here at acrylicize HQ we love making models. Not only do we get to transport ourselves back to those really fun art classes at school where you got to makes things out paper mache etc, but model making really helps you to understand how something will look and feel when complete... and essentially whether it will work. For our recent work at the Millennium Stadium we put this process into action making miniature versions of the ideas we proposed. Not only was this a valuable process for the project, but we were loving the miniatures so much it gave us a few ideas, watch this space...

Our work in the President's Lounge was centered mainly around the use of acrylic, giving the space a clear feeling of identity with a contemporary feel. We also set about creating a large WRU logo to sit on the curved feature wall at the entrance of the space, plus our triple layered effect. Check out the pictures...

For the logo we went from this

...to this

These films are for the triple layer minitures

The mini set

Hand held acrylicize

The final pieces up on the wall in the stadium

The Light Wall

This weekend was a busy one for us. The culmination of 9 months work resulted in the creation of this one of a kind light installation produced in partnership with Jump Studios for Engine on Great Portland Street. Turn the sound up for this one...

Project POTD // 1 picture a day for 1 year

Project POTD started on 11.01.10. Since then, we have taken 1 picture each day and posted it live onto our facebook page as a daily insight into the life of acrylicize. What has emerged is a constantly updating gallery of photos documenting the acrylicize experience, from within our studio, to a behind the scenes look at the projects we are working on. To follow the journey 'like' our facebook page and see what's going on. See you there...

Facebook | acrylicize

Standard

As they say - don't believe the hype. Check out this article on us in the standard today. We think the picture is a bit too 'up close and personal' but this time we had no creative control...

http://www.thisislondon.co.uk/standard-business/article-23894374-the-art-of-stringing-up-bankers.do

Shortlisted!

James has just been shortlisted for Entrepreneur of the year in the London Business Award. From university art project to the big wide outside world, here's to the next 7 years... Watch this space.

Toby Trackman talks about Acrylicize

Charlie Waite in Episode 3

Below is an interview with Toby Trackman, writer and director of hit show How to take Stunning Pictures talking to Maria Tonelli about acrylicize's involvement in the show

How do you know Acrylicize?

As a photographer myself I am always on the look out for stunning and exciting new ways to display my work. I saw an exhibition that featured some of Acrylicize's work and was blown away. I sent them some of my work to be put on to acrylic and loved the results. Since then we've built up a strong relationship, and they've sold my shots to their clients and used them in their own installations.

Why did you decide to use them for the show?

As soon as I heard I was doing this project I knew the photos that we show in the studio needed to have that wow factor. A big part of seeing an image is having it printed out and blown up, a process many people miss out on now by storing their images on their computer. We really needed to sell the idea to the audience that they were looking at 'stunning' images, and how they were presented would really help achieve that. I instantly knew that Acrylicize’s methods and experience of installing stunning images in all kinds of environments was exactly what I was looking for. We were working with some of the world’s top photographers so the images had to look amazing and the print quality had to be absolutely first class - I knew Acrylicize would deliver. As we were filming on high-end HD, every pixel matters and Acrylicize really know how to make a print look fantastic.

What was their role on the show?

Acrylicize were in charge of printing up and mounting the final images chosen by our expert photographers, who included Martin Parr. Paul and James really went above and beyond on this project. They came down to our studio and helped us consider every aspect of presenting our images, including how to incorporate them into the set and how to make them work best on camera. Their expert knowledge was vital to the success of the most important part of the show.

What challenges did you face while filming the show?

Filming any show always has challenges, and Paul and James helped us massively. First, we had to find the right combination of printing methods and mounts to work best under studio lights and on camera. The images also had to meet the standards of our experts, who included some of the biggest names in modern photography. As ever on a shoot time was of the essence. We had less than a days turn around between deciding on the final image to be printed and it appearing on camera! With such a tight deadline there was no room for error and Acrylicize delivered ahead of schedule every time. It was great to know that the final prints were one thing I never had to worry about thanks to Acrylicize's fantastic efforts and energy. They even managed to get a set of prints done for me on a Sunday and delivered to a set in Brighton. They really went above and beyond the call of duty to deliver an absolutely first class product.

How did the idea for this show come about? Were Acrylicize involved?

The idea for the show came about through development at Blink Films. Acrylicize were heavily involved in developing the best way to display the final prints.

What’s your best tip for taking a good picture?

The best tip of the series came from Martin Parr, and that is to really engage with the subject. If you see something you're interested in, don’t just take one snap and assume you've got it as good as you can. Experiment, move around, try new angles, think about what you're trying to say with the photo and you'll soon find you come back with shots that are really satisfying.